The P Zero brand, originally born out of Pirelli’s long expertise in motorsport, has expanded into a comprehensive family of tyres that meets the diverse needs of the high-end market.

The breakthroughs that characterise the new P Zero were achieved thanks to advanced development technologies. By combining artificial intelligence systems with algorithms designed by Pirelli, the company’s research and development engineers created groundbreaking solutions to achieve an unprecedented understanding of tyre performance dynamics. Virtual prototype testing also played a key role in this process, reducing development time and optimizing resources.

The P Zero has two key strengths – excellence in performance and safety – thanks to improved handling, highlighted by track tests on both dry and wet surfaces, and reduced braking distances. From its launch, the new tyre has been rated “A” on the European wet grip label. One of the key goals for Pirelli’s latest product was to keep ahead of the rapidly evolving needs of today’s automotive market, beginning with the transition to electric mobility.

The development strategy focused on tyre structure and tread design, which was optimised through updates to the grooves and contact patch to enhance cornering grip. A more balanced contact patch improves braking performance and wear rate to ensure consistent performance throughout the entire life cycle of the tyre. The new P Zero also stands out visually, thanks to new graphics with contrasting markings on the sidewall.

The fifth-generation P Zero tyre comes in sizes from 18 to 23 inches, with over 50 products already available. These sit alongside the other tyres from the P Zero family to provide complete coverage for the premium and prestige market across all applications. Most of the new line-up features Pirelli’s specialities, such as Elect: a technology package for electric and plug-in hybrid vehicles that increases range by up to 10% thanks to reduced rolling resistance; adopting solutions specifically designed to handle high torque and reduce noise.

On top of that, Pirelli’s engineers are already working to equip dozens of soon-to-be released cars, with specific versions already homologated for models such as the Lamborghini Urus SE, Audi A5, BMW M5 and M5 Touring, Mercedes GLE and GLS, Lucid Gravity, Polestar 4, Nio ET9, and Xiaomi SU7.